According to leading cosmetics industry market research firm Kline & Company, “While hydroquinone (HQ) has been the gold standard ingredient in the physician dispense arena for the treatment of hyperpigmentation, this ingredient is surrounded with controversy due to some of its reported side effects. Europe has banned HQ in concentrations greater than 1% and in the United States it has been banned from five states – New York, Massachusetts, New Hampshire, Montana, and Texas.” Kline also cites this trend as the reason for the rise of hydroquinone-free or HQ-free skin brightening products featuring alternatives to HQ.
Beverly Hills dermatologist Dr. Zein Obagi has been at the forefront of reversing hyperpigmentation for 30 years. However, he has raised concerns about the abuse and overuse of hydroquinone without medical supervision that has arisen due to the Internet. “For many consumers, hydroquinone is like an old friend who inexplicably turns on you. They may have used it for years, trusting that their dermatologist – or, frequently, some Internet pharmacy – would never recommend a product that could harm them. But over time, some of these consumers commonly develop new pigment problems in the areas where they have faithfully applied hydroquinone. The product they bought to lighten sunspots, melasma, or other hyperpigmentation paradoxically leaves them with tough-to-treat issues such as severe rebound hyperpigmentation.”
Due to this plea for caution, Dr. Obagi has developed hydroquinone-free alternatives that work synergistically for visible skin brightening, without the side effects associated with long term use of hydroquinone. Through extensive research, the ZO Skin Health team has created the ZO Non-Hydroquinone Hyperpigmentation System for Skin Brightening that contains 4 key products to help reverse discoloration, including
- C-BRIGHT™ 10% Vitamin C Serum
- BRIGHTALIVE™ Non-Retinol Skin Brightener
- OSSENTIAL® Daily Power Defense
- OCLIPSE-C™ Broad-Spectrum Sunscreen SPF 50
This breakthrough system reduces the appearance of hyperpigmentation without the use of hydroquinone or retinol. It works to brighten your skin tone and lessen the appearance of discoloration and brown spots, for a more even complexion. Because the formulation is hydroquinone-free, it is gentle and easy to tolerate without irritation when used under your ZO doctor’s supervision.
The results are younger, brighter, healthier-looking skin and you will start to see results in 2-3 weeks with consistent application. Don’t forget that getting brighter skin means practicing safe sun.