Category Archives: Cosmetics

Skin Care in Your 20s

Your 20s is the time to set up a good foundation for basic skin care and age prevention. In your 20s, your skin is still building enough collagen to keep it supple and resilient. Breakouts are often the biggest concern, especially caused by stress, hormonal flux, late nights out, and general bad habits.

Start by using the right cleanser for your skin type, twice daily. If your skin is normal, a gentle cleanser will do the trick while not drying out skin too much. If you skin tends to be oily or combination (some oily areas, and some drier parts), use a gentle cleanser with salicylic acid to keep clogged pores and breakouts at bay. Our most popular cleanser is ZO Skin Health Exfoliating Cleanser that has microbeads for sloughing away debris and is suitable for all skin types.

If you learn to practice safe sun early, you can keep sun damage and wrinkles at bay.  Use a broad spectrum SPF30-50 daily for daily protection. If you are tend to be more oily, look for an oil-free formulation so as not to cause clogged pores and acne. The NEW ZO Skin Health Oclipse Sun Spray SPF50 is a great choice because it comes in an easy to use spray formula and is non-greasy and feels weightless on your skin.

In yours 20s, you should also start slowly with anti-aging products such a retinol. According to Dr. Zein Obagi, you are never too young to start an age prevention regimen. He always recommends retinol to not only smooth fine lines, but to help turnover dead cells and keep pores open and clean. Try our best selling ZO Skin Health Ossential Advanced Radical Night Repair Plus.

Never go to sleep with your makeup on, no matter how tired you may be. the oils in your cosmetics can clog pores and make breakouts worse.

6 Makeup Tips To Make You Look Younger

“You look tired!” Those are three little words that no woman ever wants to hear, especially after sleeping a full eight hours. Newsflash – it could be that you’re making makeup mistakes that are ruining your good looks.

Before you apply any makeup, make sure your skin is properly cleansed and hydrated, protected with your daily SPF, especially around the delicate eyelid area. ZO Skin Health Oclipse Sunscreen + Primer SPF30 is the ideal first step before foundation.

  • Apply foundation the right way.

Wearing too much, none at all, or the wrong shade that doesn’t match your skin tone are all considered cardinal sins by makeup artists.  Skipping foundation or base completely can make your skin look pale and washed out. The wrong foundation in any form – from powder to liquid or cream –  can make wrinkles and imperfections actually appear more prominent too. Find your ideal color and apply it evenly. If you’re struggling to choose the best match, ask for professional help. If you are not a consistent makeup wearer, try mineral makeup that is feather light and looks great on all skin types with added UV light protection.

  • Add a sweep of  bronzer or blush.

A touch of natural looking blush gives your face a brightness and radiance – as if you were kissed by the sun. Start by using a soft natural bristle blush brush on the apples of your cheeks and apply toward your hairline. Keep the shade warm, peachy or golden for maximum effect and don’t overdo it. You’ll look awake and refreshed and ready to face the day (and night).

  • Never leave home without mascara.

Glossy dark mascara is a must to make your eyes really stand out, and it adds a touch of glamor to every woman’s face. For maximum impact lashes, try ZO Skin Health Ossential Lash Enhancing Serum with a powerful blend of peptides that has been clinically proven to enhance eyelash thickness and length and add volume to thinning, sparse lashes and brows too.

  • Don’t go crazy with eyeliner.

If you wear too much or a thick application of jet black liner, you eyes can actually appear smaller and look tired. Choose a softer shade for daytime wear – such as gray, black-brown, or charcoal. If your eyes are bloodshot or you haven’t had enough sleep, also consider lining your lower lid with a blue or navy-colored pencil to open up your eyes and make the whites look whiter.

  •  Set your brows to frame your eyes.

Brows are critical elements of a well put together face. They balance out your features and frame the eyes for a maximum impact. If you are stumped as to what shape works best for your face, take a lesson with a pro to learn how to groom your brows. Stick with the shade that matches your brow and hair color – don’t go too dark. Powders and pencils may be easiest to apply. Use a fixative – wax or gel – to keep unruly brows in place. Avoid over-plucking or your brows may end up looking too thin for your face.

  • Choose a flattering lip color.

If your lips are small or have lost volume, don’t choose a color that makes them look smaller. Stick with soft, pretty shades (rosy, tawny, medium pinks, corals) that flatter your complexion. Browns and brown-reds, deep plums and wines can make lips recede and accentuate fine lip lines. Line your lips with a neutral shade pencil to maintain a nice shape, follow with lipstick, and add a touch of gloss in the center of the bottom lip for a sexy pout. Matte lipsticks can also make you look older. A young lip is a moist, curvy, and natural-looking lip.

The Great Skin Care Conspiracy

Sometimes the odds of getting a good product are bad when it comes to skin care. The creams and lotions that claim to clear, lift, firm, tighten, and correct your complexion don’t always do what they say they’re going to. Less than 50% of the products you put on your face actually help you look younger. And even fewer than that are worth what you pay for them.

Why are skin care products so confusing? And why is there so little brand loyalty? Part of the problem is that the last 20 years have brought a tsunami of new skin care products, new ads, and new claims. The splashy advertising, the celebrities, and the offers combine to produce instant hype. Every new product promises a new “advance” or “technology” or “significant improvement.” Because this revolution is so new, everyone—retailers, consumers, dermatologists, editors—is struggling to figure it out.

Some cosmetics companies like it that way. They invent funny names for molecules. They retouch the living daylights out of those “unretouched” ads. They cleverly (yet legally) manipulate the copy. These deceptive practices are called “smoke and mirrors”—a metaphor for deceptive or fraudulent practices first used to describe the way in which magicians make objects appear or disappear. It’s clever, but also deceptive.

It works for magicians, and it works for the skin care industry.

Willing and unknowing customers plunk down big bucks because they want to believe the magic. It’s a national addiction because people everywhere want to fight aging and are looking for solutions.

If you’re going to spend money on skin care products, spend it wisely. Make sure that you’re not being conned and make informed decisions. Invest in products that really work. Discriminate. Know how the channel of distribution affects the quality of the merchandise, and the price that you pay. Understand how ads are delicately written and carefully crafted.

Use It or Lose It

Why do so many skincare companies put products in 1-to-6 ounce containers? Why not supersize them, like some discount retailers do?

The problem is that supersized products may be false economy. Here’s why:
1. Just about all personal cosmetic products have a shelf life. You can see that date printed on the jar; it’s called the PAO (Period After Opening)—an illustration of a little open jar, with a number inside, like 6M, 12M, etc. This number stands for how long the product will stay fresh after it has been opened. Skincare companies are not required to include the PAO on the package, but ZO does.

2. Some products will lose their potency after repeated exposure to light or air. Vitamin C, retinol, glycolic acid, and hydroquinone—some of the best and most effective ingredients—are all particularly vulnerable. Airtight, opaque packaging helps, but it’s not fail-safe.

3. Products that are applied directly to your face—like lip gloss, lip balm, eyeliner, and mascara—become breeding grounds for bacteria. You’re not doing yourself any favors by keeping them long past their expiration date.  That’s why so many skincare products are sold in airtight pumps, to reduce the possibility of contamination.

4. Cosmetics and skincare products need to be stored properly: away from direct light or heat, and with the jar firmly closed. Don’t keep them in your car—especially during the summer.

5. Loofahs and sponges are frequently the host for bacteria. All of those nooks and crannies—and the moist bathroom environment—are conducive to bacterial contamination. According to Dr. Obagi, the bathroom is “a fertile ground for mold, bacteria, fungus, and streptococcus, and these things make you vulnerable to acne and infections.”

Here’s what Dr. Zein Obagi recommends for the useful life of skincare and cosmetics:

  • Cream and gel cleansers: 1 year
  • Serums:  6 months
  • Liquid foundation: 6 months if it is in squeezable packaging, 2 months in any other form
  • Concealer:  3 months
  • Loose powder:  2 years
  • Pressed powder:  18 months
  • Eye shadow: 2 years if powder, 2 months if it’s cream (unless it is in a squeezable or airtight container)
  • Mascara:  3 months (but discard sooner if it dries out)
  • Eyeliner: up to 3 years for regularly sharpened pencils, 2 months for cream or liquid eyeliners
  • Blush:  2 years for powder, 2 months for cream
  • Makeup sponges:  wash after each use and throw away after 2 weeks
  • Lipstick:  1 year
  • Lip gloss:  18 months
  • Lip liner:  up to 3 years if sharpened regularly
  • Nail polish:  1 year